Like
most of the US companies
Alienation
has its heritage in sunny
California. Alienation has
gained fame in particular for
their lightweight rims but
they offer almost all
components that hold frames,
forks and handlebars together.
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Alienation
Alienation History
Although just founded in
2006, the guys at
Alienation
are anything but amateurs in
their field of expertise. Vice
president Zach Taylor and Ryan
Birk, general manager of
marketing & distribution have
already been closely working
together at their former
employer Sun Rims. Alienation
is now their own lovechild and
we are excited to see what
they will do with it in the
near future! By the way,
Alienation is one of the few
"true" BMX companies.
Especially with their rims
they serve both, the BMX
freestyle as well as the BMX
race segment.
The Alienation Deviant
rim was probably the most
hyped product at the
tradeshows in 2007. Besides
the unusual design for BMX it
was mostly the efficieny
weight of only 300 grams that
caused the excitement.
Furthermore
Alienation
products stand out due to
their proven design and a
decent price-performance
ratio.
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