Nike

Who or what is Nike Shoes (in BMX)?

While Nike is a massive global sportswear company, its relevance specifically to BMX footwear primarily relates to two initiatives: the defunct Nike 6.0 brand and the ongoing Nike SB (Skateboarding) line. Nike does not currently operate a dedicated "Nike BMX" shoe division.

What did Nike offer for BMX?

During the Nike 6.0 era (approx. 2005-early 2010s), Nike developed several shoe models specifically marketed towards BMX, featuring durable materials, impact cushioning (like Air units), and grippy soles suitable for pedals. After 6.0 was phased out, some riders adopted Nike SB models (like Dunks or Blazers) known for their durability and board feel, which translates reasonably well to pedal feel.

What makes Nike shoes special?

Nike brings its vast resources in footwear technology, R&D, and design to the table. Features like durable suede/leather uppers, vulcanized or cupsole constructions, Zoom Air cushioning, and iconic silhouettes made their shoes appealing for action sports, including BMX.

What does Nike primarily manufacture (relevant to BMX)?

Nike primarily manufactures:

• Skateboarding Shoes (Nike SB): Some models are popular among BMX riders.
• General Lifestyle/Training Shoes: Some might be used casually by riders.
• Apparel & Accessories: Widely available across all sports.

Who are Nike shoes suitable for (in BMX)?

Historically, Nike 6.0 shoes were targeted directly at BMX riders. Currently, Nike SB shoes are suitable for BMX riders (primarily Street and Park) who prefer the specific fit, feel, and style of Nike SB models and find they work well for their riding needs, despite not being BMX-specific.

Does Nike have a BMX Team?

During the Nike 6.0 era, they had arguably the biggest pro team in BMX. Since transitioning to Nike SB / Action Sports, their official BMX team support has significantly decreased or become non-existent, focusing primarily on skateboarding.