Sequence

Q: Who or what is Sequence Flatland BMX?

Sequence is a dedicated Flatland BMX brand from the USA, originally founded around 2003 by rider and engineer Aaron Frost following the 2002 X-Games. The brand initially ran until 2010 before going dormant. In late 2020, spurred by rider inquiries and a new opportunity, Aaron Frost relaunched Sequence, now manufacturing the parts himself in-house via his own manufacturing company, Joyce Works.

Q: What does Sequence stand for?

Sequence stands for classic, functional Flatland BMX design combined with modern engineering and rider focus. Aaron aims to create simplistic designs ("Simplistic designs that'll be used years from now") that are timeless and relevant, avoiding fleeting trends ("fad company"). The name itself, suggested by Rob Thayer (formerly of Texxas Flatland), was chosen for its versatility and longevity. The relaunch emphasizes quality control through in-house manufacturing.

Q: Who are Sequence products suitable for?

Sequence products are suitable for dedicated Flatland BMX riders who appreciate thoughtfully engineered, high-quality components with a classic aesthetic. It's for riders who value lightweight design and parts developed by an experienced flatland rider and engineer.

Q: Is Sequence still active?

Yes, Sequence was relaunched in late 2020 by founder Aaron Frost and is actively producing and developing new flatland components in-house.

Sequence is a US Flatland BMX brand, originally founded in 2003 by Aaron Frost. After a hiatus, Aaron restarted the brand in late 2020, now manufacturing parts like the classic Hook stem and innovative Anvil pegs in-house through his company Joyce Works.

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Sequence FAQ

Who or what is Sequence Flatland BMX?

Sequence is a dedicated Flatland BMX brand from the USA, originally founded around 2003 by rider and engineer Aaron Frost following the 2002 X-Games. The brand initially ran until 2010 before going dormant. In late 2020, spurred by rider inquiries and a new opportunity, Aaron Frost relaunched Sequence, now manufacturing the parts himself in-house via his own manufacturing company, Joyce Works.

What does Sequence stand for?

Sequence stands for classic, functional Flatland BMX design combined with modern engineering and rider focus. Aaron aims to create simplistic designs ("Simplistic designs that'll be used years from now") that are timeless and relevant, avoiding fleeting trends ("fad company"). The name itself, suggested by Rob Thayer (formerly of Texxas Flatland), was chosen for its versatility and longevity. The relaunch emphasizes quality control through in-house manufacturing.

What makes Sequence products special?

The specialty lies in Aaron Frost's deep understanding of flatland needs combined with his engineering background and in-house manufacturing capability. This allows for meticulous quality control and innovation, like the refined Hook stem (a classic design now optimized) or the new modular Anvil peg system (designed to address past issues with plastic pegs). Aaron is a strong believer in lightweight parts ("lighter is better") for maneuverability in flatland.

What does Sequence primarily manufacture?

Sequence focuses on high-quality Flatland components, now manufactured in-house:

Stems: Like the iconic Hook stem (available in 26mm & 33mm reach).
Pegs: Including Titanium pegs and the innovative plastic/alloy Anvil system.
Handlebars: Plans for future bar production (like potential signature bars for Austin Luberda).
Future Plans: Aaron aims to expand the line significantly, potentially even towards complete bikes eventually.

Who are Sequence products suitable for?

Sequence products are suitable for dedicated Flatland BMX riders who appreciate thoughtfully engineered, high-quality components with a classic aesthetic. It's for riders who value lightweight design and parts developed by an experienced flatland rider and engineer.

Who rides for the Sequence Team (as of 2021 relaunch)?

The relaunched team emphasizes both legacy and progression. Key riders include Pete Brandt, Austin Luberda (USA), Bruno Zebu (Brazil), and UK rider/Flatmatters founder Effraim Catlow. Aaron mentioned actively looking for a rider to represent Japan/Asia as well.