34R, also known as FREE FOR RIDE is a BMX company, established in 2006 in Czech Republic. The main idea behind 43R is, to offer high quality products to an acceptable price.34R FAQ
FREE FOR RIDE
All products are developed and designed by engineers in cooperation with team riders in Czech Republic. Afterwards, first designs are prduced by reputable manufacturers in Taiwan. All materials, the guys from 34R use, are high quality and heat-treated. The most significant for 34R are the low weight, durable and nevertheless low-prized parts.
34R product way
The process of developing new parts can last up to 6 month at 34R. There's a rough idea in the beginning which is consulted with the 34R team riders. Those ideas are followed up with first sketches, designs, weight calculations and the final technical drawing. For that reason, they've got their own engineers at 34R. When they receive the first samples of those new parts, they immediately start testing them out on the streets and with special machines. If everythings ok, they move on to final mass production. If there are any problems, they start the whole process all over again. They're doing this until everybody at 34R is 100% satisfied with the final product.