Artzone

Who or what was Artzone?

Artzone was a French D.I.Y. BMX apparel brand from Grenoble, founded by a rider named David "Artzone" . The brand emerged as a passion project directly from the core scene and sponsored riders like Martti Kuoppa, among others.

What did Artzone stand for?

Artzone stood for authentic, handmade, rider-created fashion. It represented a D.I.Y. ethos, rejecting mass production in favor of unique items crafted with passion directly for the BMX community.

What made Artzone products special?

Their specialty was that everything was hand-sewn by David himself. This made every piece unique. Artzone became legendary for two products in particular: their iconic pants and their durable bike bags.

What did Artzone primarily manufacture?

Artzone focused exclusively on handmade softgoods:

• BMX Pants: Their most famous product.
• Bike Bags: Perfect for air travel.
• Apparel: Including shirts and socks.

Who were Artzone products suitable for?

Artzone products were suitable for BMX riders (especially Flatland) who valued unique, handmade, rider-owned apparel and accessories, and wanted to support a true D.I.Y. project from the European core scene.

Is Artzone still active?

Artzone is unfortunately no longer existent. The brand was prominent in the 2000s but has not been active as a major producer for many years.