DC Shoes (2005 – 2015)
DC Shoes, originally a skateboarding powerhouse, entered BMX in the early 2000s. Beyond just sponsoring
a killer team (incl. legends like Dave Mirra, Edwin Delarosa, Daniel Dhers), they also offered BMX-specific shoe models, providing a
quality alternative to competitors.
DC Shoes Archive
DC Shoes FAQ
Who or what is DC Shoes?
DC Shoes (DC Shoes Co.) is a major American company specializing in footwear and apparel for skateboarding and action sports. While primarily rooted in skateboarding, they made a significant entry into the BMX market in the early 2000s.
What does DC Shoes stand for (in BMX)?
In BMX, DC Shoes stood for bringing their established skate shoe expertise, technology, and brand power to the BMX scene. Unlike some skate companies dabbling in BMX, DC invested heavily, offering not just sponsorships but also BMX-specific shoe models alongside their skate line.
What makes DC Shoes products special?
DC Shoes offered convincing quality and workmanship, leveraging their experience in producing durable footwear for demanding action sports. For BMX riders, they provided a fitting alternative ("passende Alternative") to the dominant "Swoosh" brand (Nike) at the time, backed by an absolutely legendary pro team.
What did DC Shoes primarily manufacture (for BMX)?
DC Shoes offered:
- BMX-specific Footwear Models: Shoes designed with features catering to BMX riding needs (pedal grip, durability, support).
- Skateboarding Shoes: Many models were also popular among BMX riders.
- Apparel & Accessories: A wide range reflecting their skate and action sports roots.
Who were DC Shoes products suitable for?
DC Shoes were suitable for BMX riders (Street, Park, Dirt, Vert) looking for high-quality, durable footwear from a major action sports brand, offering a distinct style and often specific BMX models as an alternative to other dominant brands.
Who rode for the DC Shoes BMX Team?
DC Shoes assembled a "killer" BMX team featuring some of the biggest legends and most influential riders across disciplines, including the ultimate legend Dave Mirra, NYC street icon Edwin Delarosa, and contest dominator Daniel Dhers, among many others.
Is DC Shoes still heavily involved in BMX?
While DC Shoes still exists as a major brand, their dedicated focus and team presence specifically within the core BMX market appear to have diminished significantly compared to their peak involvement in the 2000s and early 2010s.