Jet BMX was formed in England in 2012 from a need to create affordable entry-level BMX bikes which were going to be the best possible choice for someone just starting out in BMX. Bikes under 400 € often had an out-dated geometry, heavy designs and lack of options to upgrade with newer parts. That's where Jet comes in. The whole concept behind Jet BMX is to offer entry-level BMX bikes which give the rider the best possible chance in BMX by getting them started on the right foot. Jet are exclusively available through specialist BMX stores, not supermarkets or large chains.