Deluxe (2005 – 2015)
Deluxe BMX, founded in 2007 by Mark Noble (formerly of Ride UK/Dig), is a
rider-owned brand from Southern England. They are dedicated to the "back to the basics" spirit of BMX, focusing on high-
quality, durable parts for Trail, Dirt, and Park riding.
Deluxe Archive
Deluxe FAQ
Who or what is Deluxe BMX?
Deluxe BMX is a rider-owned brand founded in 2007 in Southern England by Mark Noble. Mark was already a well-known figure in the industry, having worked for major magazines like Ride UK and Dig BMX.
What does the Deluxe brand stand for?
Deluxe stands for taking BMX back to its roots: "Home-made dirt in the woods with a couple of bikes, tools and friends." They focus on creating high-quality, reliable components for roasting trails and riding full-bore anywhere, prioritizing durability and a clean aesthetic.
What makes Deluxe products special?
Their specialty is their pure focus on Trail and Transition riding, a niche often overlooked by street-focused brands. Their products are designed to be strong and reliable for high speeds and big jumps.
What does Deluxe primarily manufacture?
Deluxe manufactures high-quality, durable components for Trail, Dirt, and Park, including:
- Frames
- Forks
- Handlebars
- Stems & Sprockets
Who are Deluxe products suitable for?
Deluxe products are for BMX Trail, Dirt, and Park riders who appreciate a rider-owned brand with a deep understanding of transition riding. They are ideal for riders looking for strong, clean, and reliable parts built for high-speed "full-bore" riding.
Is Deluxe BMX still active?
Deluxe BMX appears to be inactive or defunct, as the brand has not released new products in some time.