Madera Bikes (2005 – 2015)
Madera BMX is the sister brand of Profile Racing, offering high-quality, 100% "Made in the USA" components at a more affordable price. Crafted in the same Florida shop, Madera provides legendary durability with a simpler, clean aesthetic.
Madera Bikes Archive
Madera Bikes FAQ
Who or what is Madera BMX?
Madera BMX is the sister brand of Profile Racing. It was created to offer the same legendary "Made in the USA" quality and durability as Profile, but at a more accessible price point.
What does the Madera brand stand for?
Madera stands for high-quality, American-made BMX components that are strong, reliable, and affordable. It represents the core values of Profile Racing, but with a focus on simpler designs and a clean aesthetic to reduce manufacturing costs.
What makes Madera products special?
The specialty is that Madera components are manufactured in the very same machine shop in Florida as Profile Racing parts, by the same skilled craftsmen. They often use the same internal components (like hub bearings and drivers) but feature simpler, less-machined external shapes (e.g., hubs) or simpler finishes, passing the cost savings on to the rider.
What does Madera primarily manufacture?
Madera manufactures a focused range of high-end, "Made in the USA" BMX components, including:
- Hubs (e.g., "Mast" hubs, which often use Profile internals)
- Stems (e.g., "Mast" top load)
- Sprockets (e.g., "Helm" sprocket)
- Cranks (e.g., "Bantam" cranks)
Who are Madera products suitable for?
Madera products are ideal for BMX riders (Street, Park, Trails) who demand the unmatched durability and quality of "Made in the USA" Profile-level components but are looking for a more budget-friendly option and appreciate a simpler, cleaner aesthetic.