DECO
Deco BMX, founded by Flatland legend and BMX lifer Chad DeGroot, is a rider-owned brand from Florida. It represents the fun, creative, and "do-it-all" spirit of BMX, offering a unique range of parts for Flatland, Street, and Park.
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DECO FAQ
Who or what is Deco BMX?
Deco BMX is the rider-owned brand of BMX legend Chad DeGroot, based in Florida. Chad, a pioneer in flatland and a true BMX lifer, became widely known for his appearances in the legendary Baco midschool videos. He created Deco to embody the fun, creative, and all-around "freestyle" aspect of BMX.
What does the Deco brand stand for?
Deco stands for creativity, fun, and individuality. The name is inspired by the Art Deco style, but the brand's vibe is a mix of Florida lifestyle, 80s/90s nostalgia, and modern flatland/street progression. It's about riding everything and having a good time.
What makes Deco products special?
Deco products are special because they are a direct reflection of Chad DeGroot's unique personality and decades of BMX experience. They often feature clever designs and multi-disciplinary functionality, bridging the gap between flatland, park, and street.
What does Deco primarily manufacture?
Deco manufactures a unique range of components and apparel, including:
- Frames (e.g., "Self-Titled", "Jackpot")
- Forks & Handlebars (for Flatland and Street/Park)
- Stems (e.g., the "Password" stem)
- Grips, Sprockets, Pegs
- Apparel & Accessories
Who are Deco products suitable for?
Deco products are for creative riders (Flatland, Park, Street) who appreciate a rider-owned brand with deep roots and a unique, fun-driven aesthetic. It's for riders who don't fit into just one box.
