Nike 6.0

Q: Who or what was Nike 6.0?

Nike 6.0 was launched by Nike in the fall of 2005 as their brand initiative for action sports beyond skateboarding (which was covered by Nike SB). It was designed to cater to a broader youth culture involved in various sports like BMX, Surfing, Snowboarding, Wakeboarding, etc., acknowledging that "Kids today don't just skateboard or snowboard... they try different sports" (Sandy Boedecker, Nike 6.0 VP at launch).

Q: What did Nike 6.0 stand for?

Nike 6.0 stood for Nike's entry into the broader action sports market, aiming to connect with the lifestyle and performance needs of young athletes across these disciplines. They heavily invested in building high-profile teams and creating products tailored to these sports.

Q: What makes Nike 6.0 products special (in BMX)?

Nike 6.0 brought Nike's significant resources in footwear technology, design, and marketing to BMX. They developed shoes with features beneficial for riding (durability, pedal feel, impact protection) and signed arguably the most dominant BMX team of the era, featuring young, progressive riders who were pushing the limits.

Q: What did Nike 6.0 primarily manufacture?

Nike 6.0 focused on: Footwear: Shoes designed for BMX, Skate, Surf, Snow lifestyles and performance. Apparel: T-Shirts, Hoodies, Jackets, Pants, Hats. Accessories

Q: Who were Nike 6.0 products suitable for?

Nike 6.0 products were suitable for BMX riders and participants in other action sports who sought performance footwear and apparel backed by a major global brand. Their products and team resonated strongly with the younger generation during their peak.

Q: Is Nike 6.0 still active?

The Nike 6.0 brand itself was eventually phased out or merged into Nike's broader "Action Sports" category, with Nike SB (Skateboarding) becoming the dominant label. While Nike still produces shoes suitable for BMX, the dedicated "6.0" branding and its massive BMX team focus no longer exist in the same way.

Nike 6.0 (launched Fall 2005) was Nike's entry into action sports footwear and apparel beyond skateboarding (Nike SB). Targeting BMX, Surf, Snow, etc., they built a massive BMX team (Spinner, Enarson, Reynolds, Main) but later merged into Nike Action Sports/SB, reducing the BMX focus.

Nike 6.0 FAQ

Nike 6.0 stuff

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Nike 6.0 FAQ

Who or what was Nike 6.0?

Nike 6.0 was launched by Nike in the fall of 2005 as their brand initiative for action sports beyond skateboarding (which was covered by Nike SB). It was designed to cater to a broader youth culture involved in various sports like BMX, Surfing, Snowboarding, Wakeboarding, etc., acknowledging that "Kids today don't just skateboard or snowboard... they try different sports" (Sandy Boedecker, Nike 6.0 VP at launch).

What did Nike 6.0 stand for?

Nike 6.0 stood for Nike's entry into the broader action sports market, aiming to connect with the lifestyle and performance needs of young athletes across these disciplines. They heavily invested in building high-profile teams and creating products tailored to these sports.

What makes Nike 6.0 products special (in BMX)?

Nike 6.0 brought Nike's significant resources in footwear technology, design, and marketing to BMX. They developed shoes with features beneficial for riding (durability, pedal feel, impact protection) and signed arguably the most dominant BMX team of the era, featuring young, progressive riders who were pushing the limits.

What did Nike 6.0 primarily manufacture?

Nike 6.0 focused on:

Footwear: Shoes designed for BMX, Skate, Surf, Snow lifestyles and performance.
Apparel: T-Shirts, Hoodies, Jackets, Pants, Hats.
Accessories

Who were Nike 6.0 products suitable for?

Nike 6.0 products were suitable for BMX riders and participants in other action sports who sought performance footwear and apparel backed by a major global brand. Their products and team resonated strongly with the younger generation during their peak.

Who rode for the Nike 6.0 BMX Team?

The original US team was stacked with young "guns" who became superstars: Mike Spinner (first 1080, Quad Whip), Dennis Enarson, and Garrett Reynolds. The first international rider was UK's Harry Main. A German team was added around 2009, featuring riders like Björn "Bommel" Mager, Perry Petermüller, and Björn Elvering.

Mind Melter: Nike 6.0 "Writing on the Wall" (2009)

Released in 2009, "Writing on the Wall" is widely considered one of the most groundbreaking and influential BMX video projects of its time, truly a "mind melter." It showcased the insane progression pushed by the Nike 6.0 team, particularly featuring Garrett Reynolds delivering a legendary part that redefined what was possible in technical street riding. Alongside incredible sections from Dennis Enarson and others, the video set a new benchmark for riding and production quality in BMX.

Is Nike 6.0 still active?

The Nike 6.0 brand itself was eventually phased out or merged into Nike's broader "Action Sports" category, with Nike SB (Skateboarding) becoming the dominant label. While Nike still produces shoes suitable for BMX, the dedicated "6.0" branding and its massive BMX team focus no longer exist in the same way.