The values
What's important to their
customers is important to
Bell, too.
The main focus lies on
utility, so they're putting
substance over fashion,
performance over pose.
The philosophy
Anything
Bell is
designed to fulfill a specific
set of needs—without frosting.
The Bell
aesthetic is uniquely
appealing in its purpose-built
utility in the same way a race
car or fighter jet is designed
with every aspect of its
function in mind. That they
are beautiful in their
ultimate aesthetic is
secondary. In the end they are
creating an essential
performance tool. They build
it to use it.
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