The values

What's important to their customers is important to Bell, too. The main focus lies on utility, so they're putting substance over fashion, performance over pose.

The philosophy

Anything Bell is designed to fulfill a specific set of needs—without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. In the end they are creating an essential performance tool. They build it to use it.