United Bike Co. was founded around the year 2006 by BMX legend Ian Morris in Hastings, after he quitted Federal and Seventies. Almost the complete team including chief designer Dean Hearne switched to United Bike Co. at that time. As the name implies, Ians aim is to stay close to the scene. Concerning its products the riderowned company focusses much on quality and love to the detail. The slogan of United Bike Co.: United we stand!