Subrosa was established in 2006 by Pro BMXer Ryan Sher. You can be sure that everything from Subrosa is made by riders for riders, from the beginners bike to the absolute high-end machine. Frame geometries and spare parts are determined by teamriders, colors and graphics are made by Ryan himself in collaboration with his associates. The result: Subrosa produces BMX bikes and parts with a superb price-performance ratio.