Primo BMX
Primo is a legendary BMX brand with roots dating back to the late 1980s. Originally known for wheelchair racing tires, they transitioned to BMX in 1991 and became a powerhouse for durable, simple, and high-quality street parts.
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Who or what is Primo?
Primo is one of the long-standing core brands in BMX, known for simple, durable, and well-designed parts, especially for street riding. They also offer tires, like the "Comet" in a 1.35" width, catering to the flatland scene.
What is the history of Primo?
The brand has existed since the late 1980s. Interestingly, they originally produced wheelchair racing tires. In 1991, Colvin Hsiao and Gene Roden pivoted the company to produce BMX tires. Operating under the umbrella of Tipplus (which also managed brands like Lotek and Fremont), Primo evolved from a wheelchair tire manufacturer into a genuine BMX company, developing parts in collaboration with their team riders.
What does Primo primarily manufacture?
Primo is renowned for its robust street-oriented components. Their "Stevie Churchill" signature parts and other components are very popular. Their core products include:
- Tires & Tubes (their original focus)
- Cranks
- Pedals
- Sprockets
- Seats & Seatposts
- Stems
- Hubs & Hubguards
Who are Primo products suitable for?
Primo products are ideal for BMX street riders who need extremely durable and reliable parts with a clean, simple aesthetic. Riders who value quality backed by decades of industry experience and rider development will find what they need at Primo.
