Bell
Bell was born in a small garage in 1954 and is since then one of the leading companies for helmets. They support almost every kind of sport from car racing to motorcycling or bike riding.
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Bell FAQ
The values
What's important to their customers is important to Bell, too. The main focus lies on utility, so they're putting substance over fashion, performance over pose.
The philosophy
Anything Bell is designed to fulfill a specific set of needs—without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. In the end they are creating an essential performance tool. They build it to use it.