50to01

Who or what is 50to01?

50to01 is a movement and crew from the British mountain bike scene, brought to life by riders such as Josh "Loosedog" Lewis and Josh "Ratboy" Bryceland. Originally started as a small group of friends ("All the lads") selling t-shirts, 50to01 is now globally known for its unique, playful riding style ("Jibbing") and its authentic lo-fi videos.

What does the 50to01 brand stand for?

50to01 represents the pure fun of mountain biking, creativity, and a relaxed approach to the sport – a kind of counter-movement to the performance pressure in racing. It's about exploring local spots, finding new tricks and lines on seemingly unremarkable features, and simply having a good time on the bike, inspired by BMX and skateboarding.

What makes 50to01 special?

The specialty lies in its authenticity and focus on fun rather than pure performance. Their videos, often filmed spontaneously while "playing" on trails, went viral because they offered a refreshing alternative to polished race reports. This relaxed, creative "Jibbing" style has inspired a worldwide fanbase.

What does 50to01 offer?

50to01 started with hand-dyed t-shirts and videos. Today, they produce high-quality bike apparel ("50to01 Ride-Wear") designed for comfort, usability, and durability. Additionally, they organize sessions in bike parks and support young talent to foster the community.

Who is behind 50to01?

The core group originated from friends in the British downhill scene: Josh "Loosedog" Lewis, Josh "Ratboy" Bryceland, and Sam "Sambo" Dale, often associated with the legend Steve Peat. Originally, they called themselves "All the lads". Josh Lewis ("Loosedog") was instrumental in popularizing the style through his videos.

Where does the name 50to01 come from?

That's a much-discussed myth. Rumors suggest it's based on the 50:1 fuel-to-oil ratio needed for two-stroke engines. However, according to Loosedog, it's simply a "catchy term" that stuck after Ratboy started putting it on his helmet as a sticker.