7 Protection
7 Protection, also known as 7iDP, stands for "Intelligent Design
Protection" and delivers innovative protective gear for mountain
bikers. Founded by industry veterans, the brand combines decades of
experience with intensive testing and direct rider feedback to
create protectors that exceed market standards.
7 Protection stuff
7 Protection FAQ
Who or what is 7 Protection / 7iDP?
7iDP (or 7 Protection) stands for "Intelligent Design Protection". The brand was launched by seven founding members who collectively bring over 65 years of experience in developing MTB protective gear. Their goal is to create and market innovative protection products.
What does the 7iDP brand stand for?
7iDP stands for innovation, thoughtful design ("Intelligent Design"), and the aspiration to create products that are above what the market has become used to. They place the utmost importance on safety (all products pass the relevant CE safety standards) and passionately develop their products in close collaboration with riders, designers, and engineers.
What makes 7iDP products special?
The specialty lies in the development process: Every product is designed from the ground up, ensuring nothing unnecessary is included. The designers are active riders themselves and develop products in real-time. Crucial feedback comes directly from the Pro Team. This process is complemented by intensive testing under real-world conditions as well as in the lab to guarantee the highest quality and protection.
What does 7iDP primarily manufacture?
7iDP focuses on manufacturing high-quality protective gear for mountain bikers. Their core range includes knee, elbow, and upper body protectors (often referred to as "pads"), but helmets and gloves are also part of their portfolio.
Who are 7iDP products suitable for?
7iDP products are aimed at all types of mountain bikers, from trail riders to downhill racers, who are looking for innovative, reliable, and comfortable protective gear that goes beyond the usual market standard.
What role do pro riders play at 7iDP?
Pro riders have been an integral part of product development since the inception of 7iDP. They provide valuable feedback from racing at the highest level, which directly influences the improvement of existing products and the development of new ones. 7iDP is known for reacting quickly to the needs of pros and transferring specific racing solutions into mainstream production.
