A Bad Thing
A Bad Thing (launched 2007) was arguably the hottest Flatland BMX brand of its time, managed by Alain
Massabova (Cream Mag) under the Koxx
umbrella. With a stacked team (Dandois,
Jumelin, Chiquet, Desolneux, Adams, Ucchie), they offered hardcore, rider-developed flatland parts.
A Bad Thing stuff
A Bad Thing FAQ
Who or what was A Bad Thing?
A Bad Thing, launched in 2007, was arguably the hottest Flatland BMX company during its active years. It operated under the management of the trial company Koxx (who previously had the flatland brand Mukiflat) and was team-managed by Alain Massabova (Editor of Cream Magazine and brother of St Martin's Manu Massabova).
What did A Bad Thing stand for?
A Bad Thing stood for cutting-edge flatland riding represented by an absolute "super team". Their image played with the "Rock Band" analogy. The brand launch itself was a sensation: Alex Jumelin, Alexis Desolneux, Matthias Dandois, and Raph Chiquet all left their long-term sponsors simultaneously to join ABT. With Alain Massabova's industry experience and media connections (Cream Mag), perfect marketing was guaranteed.
What makes A Bad Thing products special?
Their products were special because all team riders were directly involved in the product development process. This resulted in hardcore flatland parts featuring clean lines paired with high functionality, perfectly tailored to the needs of the world's best riders at the time. Looking at their forks or pegs revealed this dedication.
What did A Bad Thing primarily manufacture?
A Bad Thing focused exclusively on high-end flatland components:
- Flatland Frames & Forks
- Flatland Handlebars & Stems
- Pegs, Cranks, Sprockets optimized for flatland.
Who were A Bad Thing products suitable for?
A Bad Thing products were suitable exclusively for serious flatland riders who wanted the most progressive, team- developed parts available, representing the pinnacle of flatland technology and style during their era. "If you wanted to join the band, you couldn't get past A Bad Thing!"
Who rode for A Bad Thing?
The team was legendary, featuring arguably the most stacked lineup in flatland history at the time: NORA Cup winner Matthias Dandois, Alex Jumelin, Raphaël Chiquet, Alexis Desolneux, Terry Adams, and "Ucchie" (Yohei Uchino).
Is A Bad Thing still active?
A Bad Thing is defunct. Like many niche flatland brands, its active period was relatively short-lived despite its huge impact.
