Bell
For over 60 years, Bell has been synonymous with protection,
innovation, and the spirit of motorsports. From its beginnings in
the California hot rod and racing scene to modern helmets for
cyclists and motorcyclists worldwide – Bell has significantly
shaped the evolution of head protection and remains one of the most
trusted brands for anyone pushing the limits.
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Bell FAQ
Who or what is Bell Helmets?
Bell Helmets is one of the world's leading and oldest manufacturers of protective helmets. The brand was founded in 1954 by Roy Richter in a small garage in Bell, California. Originally emerging from the hot rod and racing scene, Bell today produces helmets for auto racing, motorcycle sports, and cycling (MTB, Road, BMX, Urban).
What does the Bell brand stand for?
Bell stands for safety, performance, and innovation, driven by the needs of riders and racers (" purpose-built"). Since its inception, the goal has been to help athletes safely push their boundaries. The brand embodies a long tradition in motorsports and the commitment to making reliable head protection accessible to everyone.
What makes Bell helmets special?
The specialty lies in their pioneering work and decades of experience in helmet development across various disciplines. Bell has often been a leader in new technologies and safety standards (e.g., early development of full-face helmets). They combine scientific research (e.g., in their own state-of-the-art test lab "The Dome" in Scotts Valley, California) with practical feedback from top athletes. Modern Bell helmets often integrate leading technologies like MIPS (Multi-directional Impact Protection System).
What does Bell primarily manufacture?
Bell focuses exclusively on manufacturing protective helmets for a wide range of activities:
- Cycling: Mountain Bike (Trail, Enduro, Downhill), Road, BMX (Race & Freestyle), Urban/Commuter, Kids' helmets.
- Powersports: Street, Off-Road/Motocross, Custom/Retro.
- Auto Racing: Professional auto racing helmets.
Who are Bell helmets suitable for?
Bell offers helmets for an extremely broad spectrum of users – from everyday commuters and recreational cyclists to ambitious mountain bikers and road cyclists, all the way to professional racers in auto, motorcycle, and cycling sports.
Which well-known BMX legends are or were associated with Bell?
Bell has a long history of sponsoring top athletes. In the BMX field, particularly the absolute legends Dave Mirra and Mat Hoffman were defining faces of the brand for many years. Their partnerships underscore Bell's commitment and credibility within the BMX scene.
