Doomed Brand

Who or what is Doomed brand?

Doomed brand is the rider-driven creative outlet and apparel brand of UK street pro Jordan Godwin (based in Wales) and artist Paul Robinson (based in North England), launched around 2019. It serves as an escape ("bucket for the brain vomit") for their artistic ideas, born from a reaction to the state of the world ("Watching the news every-fucking-day"). It operates purely on a D.I.Y. basis, managed entirely by Jordan and Paul.

What does Doomed brand stand for?

Doomed stands for a raw, non-serious, D.I.Y. approach to BMX culture and creativity, operating by its "own rules". It's about having a laugh, not taking things too seriously, and embracing chaos ("embrace the chaos and destruction"). Aesthetically, it channels a dark, sometimes gritty, and critical view inspired by current events, punk/hardcore ethos, and personal expression, distinct from mainstream trends.

What makes Doomed products special?

The special aspect is the authentic D.I.Y. spirit driven directly by Jordan and Paul's creativity (late-night ideas, cut & paste visuals by Paul, audio-visual work by Jordan). Their apparel often features unique, provocative graphics and is released in limited "drops" to keep things fresh and operate at their own pace.

What does Doomed primarily manufacture?

Doomed focuses exclusively on expressing their creative vision through tangible goods:

• Apparel: T-Shirts, Hoodies, Fleeces, Beanies, Caps – often featuring Paul Robinson's distinctive cut-and-paste artwork and Jordan's visual direction.
• Accessories: Stickers, Zines, Patches, etc.
• Media: They also produce video content (like their DVD project) reflecting the crew's vibe and riding.

Who are Doomed products suitable for?

Doomed products are for BMX riders and individuals who appreciate a raw, D.I.Y. aesthetic and connect with the brand's critical, non-conformist attitude. It's for those who value authenticity and rider-driven creativity over mainstream fashion or corporate BMX brands.

Who is part of the Doomed Crew?

Jordan Godwin handpicked the crew based on friendship and vibe: "a group of people that can go on a trip, get pissed, ride bikes and have a laugh." It's less a traditional pro team and more a collective of like-minded individuals, described by Jordan as a "supersonic alcohol fuelled unstoppable dream team." The focus is on filming, traveling, and good times, not contests.