Finish Line
Since 1988, Finish Line has set the standard for high-quality bicycle care products. Founded with the goal of developing the best
possible lubricants and cleaners, professional mechanics and cyclists worldwide now trust Finish Line to keep their bikes in top
condition and maximize component lifespan.
Finish Line stuff
Finish Line FAQ
Who or what is Finish Line?
Finish Line is a leading American brand specializing in bicycle lubricants, cleaners, and care products. It was founded in 1988 and has since established itself as one of the specialists in this field.
What does the Finish Line brand stand for?
Finish Line stands for performance, protection, and longevity of bicycle components. Their mission is to provide cyclists with products that optimize drivetrain performance, minimize wear, and simplify maintenance. They emphasize technological innovation (e.g., through the use of Teflon® or ceramic additives) and often offer more environmentally friendly options as well.
What makes Finish Line products special?
The specialty lies in their scientific approach and specialization in lubrication and cleaning technology. Finish Line often works closely with chemical experts and pro teams to develop products for specific requirements (weather conditions, materials). Their comprehensive range covers the entire care process ("Clean, Lube, Protect") and is valued by workshops worldwide.
What does Finish Line primarily manufacture?
Finish Line focuses exclusively on products for bicycle care and maintenance:
- Lubricants (Lubes): A wide range of chain oils for various conditions (Dry, Wet, Wax, Ceramic).
- Cleaners: Bike washes for the entire frame and specific components.
- Degreasers: High-potency agents for cleaning the drivetrain (chain, cassette, chainrings).
- Grease: For bearings, assembly, and special applications.
- Specialty Fluids: E.g., suspension spray, brake cleaner.
- Tools & Accessories: Cleaning brushes, chain cleaning devices.
Who are Finish Line products suitable for?
Finish Line products are aimed at all cyclists who value an optimally functioning and durable bicycle – from the everyday rider and the ambitious hobby athlete to the professional mechanic. Anyone who maintains and cares for their bike themselves will find the right product for almost any application at Finish Line.
Does Finish Line work with pro teams?
Yes, Finish Line has a long history of collaborating with professional cycling teams (Road, MTB, Cyclocross). This involvement not only serves marketing purposes but also provides valuable feedback from racing under the toughest conditions, which directly influences product development.