Lord Clothing
Lord Clothing is a classic UK BMX brand returned from the mid-90s. Founded in 1994 by
Andy Coombes, it was an iconic brand of the "Backyard Jam" era, with a legendary team including Ian Morris and Baz Keep, and
collaborations with bands like the Beastie Boys.
Lord Clothing stuff
Lord Clothing FAQ
Who or what is Lord Clothing?
Lord Clothing is a classic UK-based BMX apparel brand. It was first founded in 1994 by Andy Coombes. According to RAD Magazine (July 1994), it quickly became a staple of the "Midschool" era, known for its mix of function, style, and quality.
What is the story behind Lord?
Founder Andy Coombes started the brand in 1994 with just £8, buying denim jeans, adding labels, and selling them through the "Fleapit" skateshop. The brand grew alongside the legendary Backyard Jam series, which Andy described as the epitome of "fun, friends and bikes." After selling the brand, Andy later bought it back with help from Ian Morris of 4Down Distribution to revive the classic label.
What does Lord Clothing stand for?
At the heart of Lord's philosophy are attitude, style, and lasting memories. The brand is not just about products, but about representing the core culture of BMX. They famously collaborated with cult bands like the Beastie Boys and Green Day, as well as brands like Vans and Red Bull.
What does Lord primarily manufacture?
Lord manufactures apparel (Soft Goods) that reflects their classic BMX heritage, including T-Shirts, hoodies, and hats.
Who are Lord products suitable for?
Lord products are for BMX riders (especially "Midschool" and "Oldschool" fans) who value authentic, rider- owned brands with a deep history. It's for those who appreciate the style and attitude of the 90s Backyard Jam era.
Who rode for the Lord Team?
The original 1990s team included some of the biggest legends of UK BMX: Ian Morris (founder of Federal / United), Baz Keep, Howard Cooke, Alan Rushbrooke, Pete Helicar, and Bruce Kelliher.
