Division BMX

Who or what is Division Brand?

Division Brand is an Australian BMX brand founded around 2010 with strong roots in the street scene. It's closely linked to Colony BMX (both were co-founded by Clint Millar). Based on the Gold Coast, it focuses on high-quality, durable street components and complete bikes with a clean, understated aesthetic.

What does Division Brand stand for?

The brand stands for authentic, raw street riding originating from Australia. Their philosophy emphasizes function over flashy trends, creating reliable products tested rigorously by their team, which often highlights Australian talent. It embodies a core, rider-driven approach.

What makes Division products special?

Division products are known for their strength and clean design. They focus on details that matter for street riding, such as durable materials, refined geometry, and often subtle branding. Their connection to Colony BMX ensures access to experienced design and manufacturing knowledge.

What does Division primarily manufacture?

Division offers a focused range of street-oriented BMX products:

• Complete Bikes: For various skill levels, designed for street durability.
• Frames: (e.g., Lanark, Brookside) Known for strong construction.
• Forks & Handlebars: Built to withstand street abuse.
• Components: Hubs (including Freecoasters), Rims, Cranks, Stems, Sprockets.

Who are Division products suitable for?

Division products are ideal for street riders of all levels who value durability, reliability, and clean aesthetics over hype. Their complete bikes offer solid value, while their aftermarket parts cater to riders needing components that can handle heavy street sessions.

Who rides for the Division Team?

While the roster changes, Division has always supported a strong team, often featuring prominent Australian street riders alongside international talent, ensuring their products are tested in real-world street environments.