Etnies
Etnies, founded in 1986 and the first global action sports brand owned and operated by a skateboarder, has not only
revolutionized skate shoes but has also significantly influenced the world of BMX. With an unwavering focus on innovation,
durability, and style, Etnies delivers footwear and apparel worn and tested by the world's best athletes – including BMX
legends.
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Etnies FAQ
Who or what is Etnies?
Etnies was founded in 1986 and is the first global, skateboarder-owned and led brand for action sports footwear and apparel. Under the leadership of owner and skateboarder Pierre-André Senizergues, Etnies has evolved from its skateboarding roots into a leading brand across various action sports.
What does the Etnies brand stand for?
Etnies stands for innovation, quality, and authenticity in action sports. Their goal is to maintain a leading position and produce products that convince through style, comfort, and protection. As a brand designed by enthusiasts for enthusiasts, they embody the spirit of skateboarding, BMX, surfing, snowboarding, and motocross.
What makes Etnies products special?
The specialty lies in their pioneering work and focus on technological advancements. Etnies not only brought the first pro model skate shoe to market but also forever changed the development of action sports footwear through innovations in materials, cushioning, and durability. Their products are known for comfort, style, functionality, and longevity.
What does Etnies primarily manufacture?
The core range of Etnies is footwear for action sports:
- Skateboarding (Origin)
- BMX (specific models focusing on grip and durability)
- MTB
- Surfing, Snowboarding, Motocross (lifestyle and specific products)
Additionally, they offer a wide range of apparel (T-shirts, hoodies, pants, jackets) and accessories.
Who are Etnies products suitable for (in the BMX context)?
Etnies shoes and apparel are ideal for BMX riders (Street, Park, Dirt, Flatland) who value durable, functional, and stylish footwear specifically designed for the stresses of riding. Many models offer features like reinforced areas, good cushioning, and grippy soles.
Which well-known BMX pros ride or rode for Etnies?
Over the years, Etnies has sponsored and supported some of the world's best BMXers. These included or include top names like Ruben Alcantara, Aaron Ross, Chase Hawk, Corey Martinez, Ben Lewis, Nathan Williams, Tom Dugan, and Sergio Layos. These riders were and are significantly involved in the development and testing of BMX-specific products.
How did Etnies influence the evolution of BMX Street?
By supporting progressive riders and producing groundbreaking videos, Etnies has strongly shaped BMX culture. A milestone was the video Grounded (2008), in which Ruben Alcantara took street riding to a new level with his closing part. His innovative approach to "gap-to-wallrides" and pushing the boundaries of what's possible inspired an entire generation.
