Theory
Theory is the component and accessories brand from the creators of Merritt BMX.
It is designed to offer solid, reliable parts with a clean aesthetic, specifically aimed at
beginner and intermediate riders looking for great value.
Theory Range
News Theory
Theory FAQ
Who or what is Theory?
Theory is the subsidiary parts brand of the well-known BMX company Merritt BMX . It was created to provide reliable parts specialized for beginner and intermediate riders.
What does the Theory brand stand for?
Theory stands for reliable quality at a great price. It leverages the design and manufacturing expertise of Merritt but focuses on creating a line of components that are affordable and durable, making them perfect for riders who are just starting out or upgrading on a budget.
What makes Theory products special?
The specialty of Theory is that it offers riders a trusted entry point into the ecosystem of a high-end brand family. Instead of generic no-name parts, riders get components designed with real BMX knowledge, ensuring solid performance and durability for learning.
What does Theory primarily manufacture?
Theory focuses on essential BMX components for beginners, likely including:
- Stems
- Sprockets
- Seats & Seatposts
- Other small parts and accessories
Who are Theory products suitable for?
Theory products are ideal for beginner to intermediate BMX riders who need solid, reliable, and affordable parts for their bike, backed by a reputable name in the industry (Merritt).