Tree Bicycle Co.
Tree Bicycle Co. is an American brand focused on precision, quality, and detail
over mass production. Known for their unique "Woodgrain" colorway and innovative parts like the
Straight Pull Hubs, Tree makes well-thought-out components that undergo extensive testing.
Tree Bicycle Co. stuff
Tree Bicycle Co. FAQ
Who or what is Tree Bicycle Co.?
Tree Bicycle Co. is an American BMX parts company founded in 2002 by Sam Schulte. Schulte, a self-taught mechanical engineer from Saint Louis, Missouri, is personally responsible for the company's design and product development. He is a perfectionist obsessed with making parts lighter and stronger. Even as a BMX racer, he was known for modifying every part on his bike—filing, drilling holes, and trying home anodizing.
Tree became his outlet to show the world this talent. True to his goal, the company focuses less on a wide range and more on attention to detail, special quality, and precision. The first product, the Tree Sprocket, became a bestseller. Even when it was in peak demand, Sam continuously tweaked and enhanced it, as his imagination "doesn't see boundaries, only possibilities for improvement."
What does the Tree brand stand for?
Tree stands for innovation and meticulous design. Their philosophy is that every single product undergoes a long and demanding testing process before it hits the market, ensuring reliability and performance. They are rider-driven and focused on quality over quantity.
What makes Tree products special?
Tree is known for its unique aesthetics and technical innovations. They gained attention for their "Woodgrain" colorway, which looks like real wood. A major technical feature is their Straight Pull Hubs, which use straight (un-bent) spokes, allowing for the highest possible stiffness in a BMX wheel.
What does Tree primarily manufacture?
Tree focuses on a select range of high-precision BMX components, including:
- Hubs: (Especially their Straight Pull models)
- Sprockets: (Often CNC-machined and lightweight)
- Stems
- Handlebars
- Seats & Seatposts
Who are Tree products suitable for?
Tree products are ideal for discerning BMX riders (Street, Park, Trails) who value precision-machined, lightweight, and innovative parts. If you appreciate unique design (like the Woodgrain finish) and clever engineering (like Straight Pull hubs), Tree is an excellent choice.
