Vans
Since 1966, Vans has been the benchmark for skate and BMX footwear. Founded in Anaheim, California, the iconic "Waffle Sole" became the standard for grip and feel. Today, Vans continues its legacy by supporting a world-class BMX team and offering dedicated BMX-specific collections with enhanced durability.
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Vans FAQ
Who or what is Vans?
Vans is an iconic American footwear and apparel company founded on March 16, 1966, in Anaheim, California, by Paul Van Doren and three partners. Originally a skate shoe company, their sticky "Waffle Sole" quickly made them a favorite among skateboarders and, shortly after, BMX riders.
What does the Vans brand stand for?
Vans stands for "Off The Wall" creative expression, individuality, and a deep, authentic connection to action sports, art, music, and street culture. They are more than just a shoe company; they are a cultural icon that has supported and defined these scenes for decades.
What makes Vans (for BMX) special?
Vans' specialty for BMX is the unmatched board-feel and pedal-feel of their classic Waffle Sole. In the mid-90s, Vans solidified its commitment to BMX by sponsoring a dedicated team and hosting the legendary Vans Triple Crown contest series. Today, they offer specific BMX-collections (like the BMX WaffleCup) that take the classic look and add modern durability, impact protection (PopCush), and pedal grip.
What does Vans primarily manufacture?
Vans' core products are footwear, including iconic models like the Sk8-Hi, Old Skool, Authentic, and Slip-On. They also produce:
- BMX-Specific Shoes: Designed with features like enhanced durability and pedal grip.
- Skate Shoes: Their core skateboarding line.
- Apparel: T-Shirts, hoodies, pants, hats, and accessories.
- Snowboard Boots and outer-wear.
Who are Vans products suitable for?
Vans are for BMX riders (Street, Park, Dirt, Flatland), skateboarders, and anyone who identifies with action sports and street culture. If you want a shoe with legendary style, unparalleled pedal-feel, and a history of supporting the BMX scene, Vans is a top choice. Their BMX-specific models are ideal for riders who need that classic feel with modern protection.
Who rides for the Vans BMX Team?
Vans has always had one of the most stylish and influential teams in BMX. The global team includes or has included legends and modern icons like Chase Hawk, Scotty Cranmer, Ryan Guettler, Dakota Roche, Dennis Enarson, Corey Walsh, and Lewis Mills.











































