Profile Racing

Who or what is Profile Racing?

Profile Racing, Inc. is a legendary American manufacturer of high-end bicycle components, founded in 1968 by Jim Alley. Originally producing chassis for race cars, Jim transitioned to BMX in 1978 after his kids got into racing. Today, they are considered one of the most prestigious "Made in USA" brands in BMX and MTB, based in St. Petersburg, Florida.

What is Profile's most important innovation?

Profile's specialty is precision engineering and durability. Their most famous innovation was the Profile 3-piece 48-spline Crankset (1979), which set the standard that virtually all modern 3-piece cranks are based on. The 48-spline axle system was original auto racing technology; instead of a crank arm, you would normally mount a steering wheel onto that axle. Jim Alley adapted this robust technology for BMX.

Why are Profile hubs so legendary?

The Profile Mini and Elite Hubs are icons. They are famous for their instant engagement (the Elite hub has 204 points of engagement) and their distinct, loud "angry bee sound," which became a status symbol in skateparks worldwide. They are fully serviceable, customizable with countless axle and color options, and 100% Made in the USA, making them a "buy it for life" product.

What does Profile Racing primarily manufacture?

Profile is famous for its "bombproof" hubs and cranks. Their product range focuses on high-end components for BMX (Race & Freestyle) and MTB:

• Hubs: Mini, Elite (Cassette and Freecoaster), and Z-Coaster hubs.
• Cranks: The 48-spline Race Cranks are a timeless industry standard.
• Stems: Precision CNC-machined stems (e.g., Push Stem, H.I.P. Stem).
• Sprockets, Bottom Brackets, and other small parts.

Who are Profile products suitable for?

Profile products are aimed at serious BMX and MTB riders of all disciplines who demand the absolute highest quality, durability, and reliability. They are for riders who appreciate "Made in USA" craftsmanship and are willing to invest in components that last a lifetime.