SRAM
SRAM, founded in Chicago in 1987, revolutionized the cycling world. Starting with the invention of the "Grip Shift," SRAM is now a giant in bicycle components and the parent company of brands like RockShox, Zipp, and TIME. They stand for innovation, performance, and integrated drivetrain systems for MTB and Road.
SRAM stuff
SRAM FAQ
Who or what is SRAM?
SRAM is an American manufacturer of bicycle components, founded in Chicago in 1987. The name is an acronym from the names of its founders: Scott, Ray, and Sam. They are one of the two largest and most influential bicycle drivetrain manufacturers in the world, alongside Shimano.
What does the SRAM brand stand for?
SRAM stands for innovation and competition. They shook up the market with groundbreaking inventions, most notably the "Grip Shift" twist shifter. Today, they are known for complete, integrated drivetrain systems (e.g., the "Eagle" 1x12-speed drivetrain in MTB) and for challenging established standards.
What makes SRAM products special?
The specialty is their "ecosystem" approach. SRAM owns several top brands, including RockShox (suspension), Zipp (wheels/cockpit), TIME (pedals), and Truvativ (components). This allows them to create perfectly integrated systems, such as their wireless AXS technology, which electronically connects shifting and suspension components.
What does SRAM primarily manufacture?
SRAM manufactures drivetrain and braking components for almost all bicycle types, with a strong focus on MTB and Road:
- Groupsets: Complete systems of shifters, derailleurs, cranks, chains, and cassettes (e.g., SRAM Eagle, SRAM Red).
- Disc Brakes: Hydraulic disc brakes (e.g., Code, G2).
- Power Meters: Integrated through their brand Quarq.
- Through their subsidiaries, they also offer suspension forks, shocks, wheels, and pedals.
Who are SRAM products suitable for?
SRAM products are aimed at performance-oriented mountain bikers, road, and gravel riders. They are the top choice for anyone seeking cutting-edge drivetrain technology, especially 1x systems and electronic shifting (AXS), and who prefers a fully integrated component system.

