Subrosa Bikes
Established in 2006 by pro rider Ryan Sher and Ron Bonner (founder of The Shadow Conspiracy), Subrosa is a rider-owned brand from Florida, USA. They are known for their high-quality complete bikes and parts, which feature stylish designs, great quality, and excellent value.
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Subrosa Bikes FAQ
Who or what is Subrosa?
Subrosa is a leading rider-owned BMX brand based in Florida, USA, launched in 2006. It was founded by pro rider Ryan Sher in collaboration with Ron Bonner (founder of The Shadow Conspiracy). Subrosa is the sister brand to The Shadow Conspiracy and is known for its high-quality complete bikes and full range of aftermarket parts.
What does the Subrosa brand stand for?
Subrosa stands for quality, attention to detail, and the BMX lifestyle. Their philosophy is "by riders, for riders," from entry-level to high-end bikes. They are known for their strong, clean graphics and branding (led by Ryan Sher), creating a unique and desirable image. Their slogan is often "The World is Our Spot."
What makes Subrosa products special?
Subrosa is highly regarded for its complete bike range. They offer some of the best-looking and most well-spec'd bikes for all skill levels and price points, from 12" balance bikes up to pro-level signature models. Their aftermarket parts are co-designed and tested by their world-class team, ensuring they are stylish and durable.
What does Subrosa primarily manufacture?
Subrosa offers a full range of BMX products for Street, Park, and Trails:
- Complete Bikes: A massive and popular range for all ages and skill levels.
- Frames, Forks, and Handlebars: Including signature models for their pro team.
- Components: Stems, sprockets, seats (often in collaboration with Shadow), grips, tires, and more.
- Apparel & Accessories: A full line of soft goods.
Who are Subrosa products suitable for?
Subrosa is a perfect choice for riders of all levels. Their complete bikes are an ideal start for beginners, while their high-end aftermarket parts cater to advanced and pro riders. It's a brand for those who value great design, reliable quality, and a strong rider-owned ethos.
Who rides for the Subrosa Team?
Subrosa has always had an incredible and diverse pro team. Key riders include or have included Simone Barraco, Matt Ray, Jabe Jones, Mark Burnett, and many other top-tier pros from around the world.
