Terrible One

Who or what is Terrible One (T-1)?

Terrible One is an extremely influential, rider-owned BMX company founded in the USA in 1998 by pro riders Joe Rich and Taj Mihelich. Today, the brand is passionately run by Joe Rich from Austin, Texas. Co-founder Taj Mihelich now focuses on his own project, Fairdale Bikes, while T-1 continues its legacy as one of the most authentic brands in BMX.

What does the Terrible One brand stand for?

T-1 stands for the pure, core spirit of BMX. It represents freedom, creativity, simplicity, and a "less-is-more" approach ("riding for the right reasons"). The brand has never chased trends, focusing instead on creating timeless, durable, and clean-looking products that riders can depend on. It has a loyal, cult-like following.

What makes T-1 products special?

The specialty is their timeless design and legendary quality. The original " Barcode" frame is an icon of BMX design, known for its simple, perfect geometry for flowing trails and bowls. Their "Gingersnap" logo (the T-1 "Bar" logo) is one of the most recognized symbols in core BMX. Their products are known for high-quality manufacturing and simple, beautiful designs.

What does Terrible One primarily manufacture?

T-1 produces a focused line of high-quality BMX components for riders who appreciate simplicity and durability, mainly for Park, Trails, and Street:

• Frames (e.g., Barcode, SFA)
• Handlebars (e.g., Ruben, Salt of the Earth)
• Forks
• Stems & Sprockets (e.g., the classic "Gower Power" sprocket)
• Grips & Apparel

Who are T-1 products suitable for?

Terrible One products are for core BMX riders who value durability, simplicity, and a timeless aesthetic. It's for riders who support the rider-owned ethos and want parts that are free of gimmicks and built to last, backed by one of the most respected riders in BMX history, Joe Rich.