The Shadow Conspiracy
Established in 2002 by Ron Bonner, The Shadow Conspiracy (Shadow) is a rider-owned brand from Florida, USA. Famous for quality, creativity, and immense attention to detail, Shadow provides a massive range of durable parts and apparel for the modern BMX street rider.
The Shadow Conspiracy stuff
News The Shadow Conspiracy
The Shadow Conspiracy FAQ
Who or what is The Shadow Conspiracy?
The Shadow Conspiracy (often just "Shadow") is a rider-owned BMX brand founded in 2002 by Ron Bonner (ehemals UGP). Based in Florida, USA, Shadow is the sister brand to Subrosa BMX and is renowned for its high-quality, innovative, and stylish components and apparel.
What does the Shadow brand stand for?
Shadow stands for creativity, attention to detail, and the BMX lifestyle. Their philosophy is "by riders, for riders," with a focus on balancing high quality and fair prices. They are known for their unique branding (like the "Coffin" logo) and even their detailed packaging. A core philosophy is: "Simple works better!"
What is Shadow's most influential product?
While known for many parts, their most game-changing product was the Shadow "Interlock" Half-Link Chain. It was the first widely successful half-link chain that solved the problem of precise wheel adjustment for riders with short dropouts. It set a new standard for drivetrain strength and customization and became one of the most copied products in BMX.
What does Shadow primarily manufacture?
Shadow offers one of the most extensive product ranges in BMX, covering nearly every part for a Street or Park bike:
- Chains: (Notably the Interlock and Supreme chains)
- Hubs & Hubguards: (e.g., Symbol, Optimized Freecoaster)
- Tires, Rims, and Wheels (e.g., the strong "Truss" rim)
- Cranks, Pedals, Sprockets
- Seats, Stems, Grips, Headsets
- Pegs, Hardware, and a full line of Apparel.
Who are Shadow products suitable for?
Shadow products are ideal for BMX riders (primarily Street and Park) of all levels. They are a top choice for riders seeking extremely durable, innovative, and stylish components from a brand that is 100% rider-controlled and deeply invested in the BMX community.
Who rides for the Shadow Team?
The Shadow team is a "conspiracy" of some of the world's best and most creative riders. The team includes or has included top pros like Simone Barraco, Matt Ray, Jabe Jones, Mark Burnett, and many other influential street riders who help develop and test the products.
