The Shadow Conspiracy
Established in 2002 by Ron Bonner, The Shadow Conspiracy (Shadow) is a rider-owned brand from Florida, USA. Famous for quality, creativity, and immense attention to detail, Shadow provides a massive range of durable parts and apparel for the modern BMX street rider.
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The Shadow Conspiracy FAQ
Who or what is The Shadow Conspiracy?
The Shadow Conspiracy (often just "Shadow") is a rider-owned BMX brand founded in 2002 by Ron Bonner. Based in Florida, USA, Shadow is the sister brand to Subrosa BMX and is renowned for its high-quality, innovative, and stylish components and apparel.
What does the Shadow brand stand for?
Shadow stands for creativity, attention to detail, and the BMX lifestyle. Their philosophy is "by riders, for riders," with a focus on balancing high quality and fair prices. They are known for their unique branding and even their detailed packaging, showing affection for every aspect of the product. A core philosophy is: "Simple works better!"
What makes Shadow products special?
Shadow products are special due to their innovation and immense durability. They are famous for the Shadow Interlock Chain, one of the first and most popular half-link chains, which set a new standard for strength. Their "Cobra" grips (made by ODI) and wide range of tires, hubs, and guards are all designed to be highly functional and to withstand the abuse of street riding.
What does Shadow primarily manufacture?
Shadow offers one of the most extensive product ranges in BMX, covering nearly every part for a Street or Park bike:
- Chains: (Notably the Interlock and Supreme chains)
- Hubs & Hubguards: (e.g., Symbol, Optimized Freecoaster)
- Tires, Rims, and Wheels
- Cranks, Pedals, Sprockets
- Seats, Stems, Grips, Headsets
- Pegs, Hardware, and a full line of Apparel.
Who are Shadow products suitable for?
Who rides for the Shadow Team?
The Shadow team is a "conspiracy" of some of the world's best and most creative riders. The team includes or has included top pros like Simone Barraco, Matt Ray, Jabe Jones, Mark Burnett, and many other influential street riders who help develop and test the products.
