Fast and Loose
Fast and Loose is more than a brand – it's the vibe of a tight-knit crew of BMX pros known for their fast, fluid, and often daring riding
style in pools, concrete parks, and on trails. Born from this friendship, the brand reflects this raw, authentic spirit.
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Fast and Loose FAQ
Who or what is Fast and Loose?
Fast and Loose is originally a crew of top BMX professionals known for their extremely fast, fluid, and high- risk riding style, especially in pools, concrete parks, and on trails. Emerging from this crew, a brand has developed that represents this lifestyle through apparel, accessories, and collaborations.
Who is behind Fast and Loose?
The core group consists of some of the most influential transition riders in the world. Key members include Kris Fox, Corey Walsh, Jason Watts, and Matt Cordova. They are not just the "face" of the brand but live and define the "Fast and Loose" ethos.
What does the Fast and Loose brand stand for?
The name says it all: It stands for speed, a loose (but controlled) riding style, pushing limits, and the pure fun of riding challenging terrain (especially transitions). It's about authenticity, friendship, and living BMX in a raw, high- energy way.
What makes Fast and Loose special?
The specialty lies in the fact that the brand emerged directly from an authentic crew of riders and genuinely represents their riding style and lifestyle. It's not a brand built from the outside but the expression of a real movement within BMX.
What does Fast and Loose primarily manufacture?
Fast and Loose mainly focuses on apparel such as T-shirts, hoodies, hats, and accessories that reflect the crew's style. Additionally, there are often collaborations with established BMX brands, resulting in signature products, e.g.:
- Tires (e.g., with Maxxis or Kenda)
- Seats (e.g., with Kink BMX)
- Grips
These collaborations are often specifically designed to meet the needs of fast transition riding.
Who are Fast and Loose products suitable for?
The products are aimed at BMX riders (especially Park, Bowl, Trails, Dirt) who appreciate the crew's fast, fluid riding style and identify with their authentic, raw vibe. Anyone looking for a brand directly represented by top pros will feel right at home here.
Which video made Fast and Loose famous?
The major breakthrough and the video that put the crew and their unique style in the spotlight was their first big edit called " Opening Act". Released around 2017/2018, it showcased core members Kris Fox, Corey Walsh, Jason Watts, and Matt Cordova blasting through pools and concrete parks with incredible speed and raw style. This video defined the "Fast and Loose" vibe and caused a worldwide stir in the BMX scene.