Cult
Cult BMX, founded in 2008 in California, is the vision of Adam Roye
and industry icon Robbie Morales. As a 100% rider-owned
brand, Cult embodies authentic street riding and delivers
uncompromising high-end parts, developed and tested by one of the
best teams in the world – all under the unmistakable Cult logo.
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Cult FAQ
Who or what is Cult BMX?
Cult BMX is a rider-owned BMX brand founded in 2008 by Adam Roye in collaboration with BMX veteran Robbie Morales. The brand is based in Santa Ana, California, and also operates its own company store there, the CULT CLUBHOUSE.
What does the Cult brand stand for?
Cult stands for authenticity, street credibility, and a clear "by riders, for riders" philosophy. The brand focuses on developing the highest quality BMX parts specifically for the pro level BMX street scene, without compromising on durability and function.
What makes Cult products special?
The specialty lies in the fact that the products are co- developed and tested directly by a team of top street riders. Cult emphasizes maximum durability ("built for abuse") and often a clean, minimalist design. The close connection to the street scene and the credibility of the team define the brand.
What does Cult primarily manufacture?
Cult offers a complete range of high-end BMX street components:
- Frames (e.g., signature frames of team riders)
- Handlebars
- Forks
- Stems
- Cranks
- Tires
- Seats
- Grips
- Complete Bikes
Additionally, there is a range of apparel (Outerwear/Apparel) that stands out due to the very original "Cult" logo.
Who are Cult products suitable for?
Cult products are aimed at dedicated BMX street riders looking for parts at a pro level and who value maximum durability, proven quality, and an authentic brand deeply rooted in street culture.
Who rides for the Cult Team?
Over the years, Cult has earned a reputation for having one of the most sought-after and talented teams in BMX street. Well-known riders who ride or have ridden for Cult include top names like Dakota Roche, Chase Dehart, Chase Hawk, Alex Kennedy, and many more. The team is an essential part of the brand's identity and product development.
