Cinema Wheel Co.
Cinema Wheel Co. from New York City stands for high-end BMX parts
built to withstand the toughest street abuse. Originally focused on
complete wheels, Cinema now offers a full range of components,
developed and tested by one of the best street teams in the world –
always with the goal of out-doing what's been done and looking at
things a little differently.
Cinema Wheel Co. stuff
Cinema Wheel Co. FAQ
Who or what is Cinema Wheel Co.?
Cinema Wheel Co. (also Cinema BMX) is a BMX parts brand based in New York. They specialize in high-quality wheels, hubs, rims, and other components like grips, pedals, and apparel.
What does the Cinema brand stand for?
Cinema stands for the constant drive to always out-do what you’ve already done and to look at things a little bit differently. Although they operate professionally, the core of the brand remains the fun of riding, traveling together ("Road Trips"), and supporting their small but highly skilled team.
What makes Cinema products special?
The specialty lies in their quality and durability, designed to take abuse from their world-class team. What started as a brand focused on complete wheels has evolved into a provider offering a full range of parts that are tested and ridden under real conditions by the best riders in the world.
What does Cinema primarily manufacture?
Initially, the focus was on complete wheels. Today, the range includes a wide array of premium BMX parts, including:
- Wheels
- Hubs
- Rims
- Pegs
- Grips
- Pedals
- Apparel
Who are Cinema products suitable for?
Cinema products are aimed at BMX street riders who value maximum durability, performance, and clean design. If you're looking for parts that are ridden and approved by the best pros, you've come to the right place.
Who rides for the Cinema Team?
Cinema is known for its small but extremely strong team ("small team of five of the most decorated riders"). Current or former team riders include some of the biggest names in BMX street, such as Garrett Reynolds (who also founded his own brand, Fiend BMX), Nathan Williams, Chad Kerley, Dakota Roche, and Corey Martinez. These riders are significantly involved in the development and testing of the products.
