Fit Bike Co.
Fit Bike Co., founded around 1999/2000 by S&M Bikes legend Chris Moeller, revolutionized the market with high-quality
BMX complete bikes and parts manufactured in Taiwan. As a rider-owned brand with deep roots in the California scene, Fit
stands for durability, thoughtful design, and a world-class team.
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Fit Bike Co. FAQ
Who or what is Fit Bike Co.?
Fit Bike Co. (or Fitbikeco.) is a rider-owned BMX brand launched around 1999/2000 by Chris Moeller, the founder of S&M Bikes. It is based in Santa Ana, California, and operates under The Building Distribution umbrella, which also includes S&M.
What was the original idea behind Fit Bikes?
The core idea was to create an alternative to the dominant "Made in USA" products of the time (like those from S&M). Fit aimed to offer affordable yet high-quality BMX bikes and parts manufactured in Taiwan. At a time when Taiwanese production didn't have a great image, Fit pioneered proving that high quality was possible outside the USA.
What made the "Fit Life" era legendary?
In the early to mid-2000s, the Fit pro team was arguably the most influential street team ever assembled. With legends like Edwin DeLaRosa, Brian Foster (BF), Mike Aitken, and Van Homan, their videos (like "Fit Life") and signature parts defined an entire era of modern street riding and set a new standard for progressive, raw, and stylish riding.
What makes Fit products special?
The specialty lies in the combination of S&M's design expertise and efficient, high-quality manufacturing in Taiwan. Fit products are known for their durability and often well-thought-out geometries. They offer a wide range of complete bikes for various levels and price points, as well as a strong lineup of aftermarket parts, often as signature products of their team riders.
What does Fit primarily manufacture?
Fit offers a comprehensive product range for BMX Freestyle:
- Complete Bikes: A core area, from entry-level to pro-level models (e.g., the STR, PRK, TRL series, and Signature Completes).
- Frames: Both team models and signature frames from riders like Brandon Begin or Ethan Corriere.
- Forks, Handlebars, Stems.
- Cranks, Sprockets, Pedals.
- Tires, Seats, Grips.
- Apparel.
Who are Fit products suitable for?
Fit products are aimed at BMX riders in the Street, Park, and Trails disciplines, from beginner to pro. Their complete bikes are a very popular choice for entry and mid-level riders, while their aftermarket parts are also appreciated by demanding riders who value durability and proven design.
Who rides for the Fit Team today?
While the "Fit Life" legends have moved on, the modern Fit team continues the legacy. Current key riders (as of approx. 2024/2025) include top names like Ethan Corriere, Justin Spriet, Brandon Begin, and many others. Van Homan is often still closely associated with the brand as a legend and ambassador.
What is the connection between Fit and S&M Bikes?
Fit is the sister brand of S&M Bikes; both were founded by Chris Moeller and operate under the same roof (The Building Distribution) in Santa Ana. While S&M continues to focus on "Made in USA" frames and high-end parts, Fit concentrates on high-quality complete bikes and parts manufactured in Taiwan for a broader market.
