Cult

Who or what is Cult BMX?

Cult BMX is a rider-owned BMX brand founded in 2008 by Adam Roye in collaboration with BMX veteran Robbie Morales. The brand is based in Santa Ana, California, and operates its own company store, the "CULT CLUBHOUSE".

What was the "Cult" behind the founding?

The launch of Cult was a major event in BMX history. Robbie Morales, who was the influential team manager at S&M/Fit, famously left that position and "defected," taking a large portion of Fit's super-star team with him, including riders like Chase Hawk, Dakota Roche, and Chase Dehart. This "conspiracy" and breakaway movement formed the "Cult" that gave the brand its name and instant street credibility.

What does the Cult brand stand for?

Cult stands for authenticity, raw street credibility, and a clear "by riders, for riders" philosophy. The brand focuses on developing the highest quality BMX parts specifically for the pro-level BMX street scene, without compromising on durability, function, and a clean aesthetic.

What makes Cult products special?

The specialty is that the products are directly co-developed and tested by their team of top-tier street riders. Cult emphasizes maximum durability ("built for abuse") and a clean, minimalist design. Their iconic logo and strong team videos (like "Talk is Cheap") define the brand's raw image.

What does Cult primarily manufacture?

Cult offers a complete range of high-end BMX street components and complete bikes:

• Frames (e.g., Signature Frames like the "Hawk" or "Walsh")
• Handlebars, Forks, Stems
• Cranks (e.g., "Crew" cranks)
• Tires (e.g., the popular Cult x Vans Waffle tire)
• Seats, Grips (e.g., "Faith" grips)
• Complete Bikes (from beginner to pro level)
• Apparel

Who are Cult products suitable for?

Cult products are aimed at dedicated BMX street riders looking for parts at a pro level and who value maximum durability, proven quality, and an authentic brand deeply rooted in street culture.