Heresy BMX

Who or what is Heresy BMX?

Heresy BMX is a rider-owned BMX brand with strong roots in the Flatland scene. The idea was "pre-born" on a Vienna balcony in 2009 during a conversation between legendary French rider Alexis Desolneux, artist Michael Husser, and Wien-resident Sebastian Grubinger. Frustrated with existing sponsors, Alexis decided in 2010 to turn these ideas into reality.

What does the Heresy brand stand for?

Heresy stands for creativity, individuality, and rider-driven innovation. The brand was founded on the desire to create bikes and parts that matched the founders' personal wishes and individual needs, distinct from mainstream offerings. It embodies a blend of high-level riding, artistic expression, and technical design.

What makes Heresy products special?

The specialty lies in their Flatland-focused design, driven by the technical demands of co-founder Alexis Desolneux. The products are known for their progressive geometries, light weight, and clean, minimalist aesthetics. They are designed for riders who see BMX as a form of art and require precise, responsive components.

What does Heresy primarily manufacture?

Heresy focuses on high-end BMX Flatland components, though some parts are also popular with modern Street and Park riders who appreciate the highly responsive geometries. Their products include:

• Frames (e.g., "The AscenD" or "Heresy")
• Forks (often with zero or minimal offset)
• Handlebars (Flatland-specific bends)
• Stems, Cranks, Sprockets
• Pegs and Freecoasters

Who are Heresy products suitable for?

Heresy products are primarily aimed at dedicated BMX Flatland riders who are looking for highly specialized, lightweight, and innovative components. They also appeal to technical Street riders who prefer the quick, responsive feel of flatland-inspired geometry.