Pride Racing
Pride Racing BMX is a brand from France that specializes in high-
quality BMX racing components. It is particularly well known for
its lightweight carbon forks, as well as precisely engineered
parts such as stems, handlebars, and chainrings. Pride Racing
focuses on performance, durability, and modern design – developed
in collaboration with experienced riders.
Pride Racing stuff
Pride Racing FAQ
What is the history of Pride Racing Parts?
Pride Racing Parts is an innovative BMX race brand founded in 2014 by two former BMX riders, Marc Lecossois and Dorian Riou. The company is based in France, between Lyon and Saint-Etienne, and operates under the "rider-owned" model – meaning by riders, for riders.
What does the Pride Racing brand stand for?
Pride Racing stands for the passion to create unique products that align with the current vision of BMX sports. Their clear goal since founding: "To design products we are proud of." This is reflected in their focus on performance, precision, innovation, and the commitment to further developing the sport of BMX racing and supporting riders of all levels.
What makes Pride Racing products special?
The specialty lies in the intensive development and testing process. Each part undergoes extensive research, 3D design, and rigorous laboratory tests before being tested under real conditions on the tracks. Pride Racing leverages its proximity to numerous BMX tracks and direct exchange with riders of all ages and skill levels to create components that meet the highest demands for function, low weight, and reliability.
What does Pride Racing primarily manufacture?
Pride Racing focuses on performance-relevant BMX race components. They are particularly known for their lightweight carbon forks and precisely manufactured parts such as stems, handlebars, hubs, rims, and chainrings. They often offer complete wheelsets and other high-end parts specifically developed for competition.
Who are Pride Racing products suitable for?
Pride Racing products are primarily aimed at ambitious BMX race riders of all age groups, from young talents to elite professionals, who are looking for lightweight, stiff, and reliable components to maximize their performance on the racetrack.
Which well-known pros use parts from Pride Racing?
Pride Racing actively supports top riders and teams in the international BMX race scene. Through close collaboration with athletes, the brand ensures that its products meet the highest competition standards, underscoring their quality and performance.
