S&M Bikes

Who or what is S&M Bikes?

S&M Bikes is a legendary rider-owned BMX company founded in 1987 in the USA by Greg "Scott" Swingrover and Chris "Mad Dog" Moeller. They were founded with the goal of building stronger, more reliable BMX parts (frames, forks, bars) than what was available at the time.

What does the S&M brand stand for?

S&M stands for uncompromising durability, high quality, and an authentic "Made in the USA" ethos. Their slogan is "Shields, S&M... same thing." They are deeply rooted in the core of BMX culture (Street, Park, Trails, and Race) and are famous for their tough-as-nails products and no-nonsense attitude.

What makes S&M products special?

The specialty is their commitment to manufacturing in the USA. At their workshop in Santa Ana, California ("The Building"), they produce their iconic frames and forks, ensuring the highest quality control. They are pioneers of technologies like 41-Thermal® Heat Treatment (shared with Odyssey) and are known for setting industry standards for strength.

What does S&M primarily manufacture?

S&M manufactures a wide range of high-end BMX components, including:

• BMX Frames (e.g., BTM, Dagger, ATF) - Made in USA
• Forks (e.g., Pitchfork, Fu-Bar) - Made in USA
• Handlebars (e.g., Slam Bars, Hoder Bars) - Made in USA
• Stems, Sprockets, Seats, Grips
• They also run the sister brand Fit Bike Co.

Who are S&M products suitable for?

S&M products are aimed at serious BMX riders of all disciplines who demand the absolute highest durability. They are ideal for riders who hit it hard and are willing to invest in premium, "Made in the USA" components that are built to last a lifetime.

What is the connection between S&M and Fit Bike Co.?

Fit Bike Co. is the sister brand of S&M, also founded by Chris Moeller. While S&M focuses on "Made in USA" frames and parts, Fit focuses on high-quality, Taiwan-made complete bikes and parts, allowing them to serve a broader market at different price points.