Identiti

Identiti is a British bike brand that was founded in 1998 in the back room of a bike shop – a small company by riders for riders. Today Identiti Bikes belongs to ISON Distribution in Ely, Cambridgeshire. The brand is known for its dirt jump and 4X frames, above all the Dr Jekyll that has been in the line up since the late 90s, for the Rebate and XCT rigid forks and for its ADS system: sliding dropouts that set chain tension and chainstay length. Identiti only brings out a new model once the team has ridden it extensively, rather than following a yearly model year.