Premium

Who or what is Premium BMX?

Premium BMX is a brand that originated around 2008 as a division of the legendary BMX company Haro Bikes. It was established to offer high-quality, stylish BMX complete bikes and parts, quickly gaining a "hardcore" image with a high-profile team.

What does the Premium brand stand for?

While originally known for its top-tier pro team, today Premium stands for style, quality, and value. The brand leverages Haro's extensive manufacturing and design experience to produce reliable parts and bikes that look great and are accessible to a wide range of riders.

What makes Premium products special?

Premium products are special because they offer pro-level aesthetics and solid components at a very competitive price. They are deeply integrated into the Haro Bikes ecosystem, ensuring proven geometry and reliable quality control. Historically, the brand was famous for its signature parts from top pros like Garrett Reynolds.

What does Premium primarily manufacture?

Premium offers a full range of BMX products, with a strong emphasis on:

• Complete Bikes: Covering levels from beginner to advanced.
• Parts: A wide selection of components like tires, stems, sprockets, and seats.

Who are Premium products suitable for?

Premium products are ideal for beginner to intermediate riders who are looking for a bike or parts with a modern, stylish look and reliable quality from a trusted name in BMX, all at an excellent price point.